Kastoria's 38th International Fur Fair was organised for its first time at the new built Kastoria's Exhibition Venue. In order to maximise marketing impact FuReality's exhibition booth had to stand out in the exhibition's hallways.
A parametrically designed folding facade zone used as an welcoming reception and entrance in the exterior of the booth, as well as a bar and private space having access from the interior. The facade's system exterior surface was developed following driving pressures that created specific affordances, such as a receptions table, an entering tunnel, a cavity which hosted the brand's logo and a cantilevered overhang which made the booth to stand out.
Custom wooden structure and cladding panels made of MDF sheets were generated and fabricated in order to assembly the "thick" facade system. Structure's complexity were analysed and adjusted to make the structure able to be materialised and cost efficient. Key element for the facade was a three dimensional FuReality logo that had LED spots embedded in order to stand out in the hallway.
Interior was painted in pure white in order to create a clean background for the fur garments to be exhibited. Wall color was also selected to perform with the theatrical lighting elements in order to best preserve fur garments' colors.